A Venture Capitlist Business Plan!
1) Make Meaning
- Increase the quality of life
- Right a wrong
- Prevent the end of something good
2) Make a Mantra
- Not Mission Statements: (For Employees & Organization)
- i. Fed Ex: Peace of Mind
- ii. Wendy’s: Healthy Fast Food
- iii. Nike: Authentic Athletic Performance
- $25’000 Mission Statement
- i. We exists to professional build long term high-impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.
3) Get Going!
- Think Different
- i. Don’t do better sameness
- ii. Don’t be 10-15% better… be 10-15 times better!
- Polarize People
- i. Mac, Net Flicks, TiVo, Harley Davidson
- Find a few soul mates
- i. You need people to balance you off: Great Engineer, you need a marketer. Youthful and gung ho, you need a senior to keep you grounded!
4) Define a Business Model
- Be Specific
- i. Who is my customer, and how do I get my money out of her purse!
- Keep it Simple (Cost $1, Sells for $5): Innovate on Technology, products & services (Not on Business Models)
- Ask women! Because we men are savages! We talk about killing the competitor, dominating the market! etc. etc.
5) Weave a MAT (Milestones, Assumptions, Tasks)
- Come up a Hand Full of Milestones
- How many sales call per day, how much ROI, How much to install our Software or Product
- i. Very few start ups write them down, and test them.
- Do task: They help you accomplish a Milestone or Test an Assumption.
6) Niche Theyself (Holy Grail of Marketeering) “$100K MBA”
7) Follow the 10/20/30 Rule
- 10 Slides in your Power Point
- i. Title
- ii. Problem
- iii. Solution
- iv. Business Model
- v. Underlying Magic
- vi. Marketing & Sales
- vii. Competition
- viii. Team
- ix. Projections
- x. Status & Timeline
- 20 Minutes
- 30 Points Font minimum.
- i. Algorithm: Find the oldest person in the room and divide there age by 2.
8) Hire Infected People
- Hire people with work experience, eduction but love your product!
- i. Ignore the irrelevant
- ii. Hire better then yourself! You’re “A” hire “A+”
- iii. Apply the Shopping Center Test (Once you see that person, you should have the feeling you want to walk over to them!)
9) Lower the Barriers to Adoption:
- Flatten the Learning Curve
- Don’t ask people to do something that you wouldn’t do.
- Embrace your “evangelist” (The person bring the good news)
10) Seed the Clouds (Rainmaking & Sales)
- Let a hundred Flowers Blossom (Let the wrong people use and buy your products: Not your demographic)
- Enable Test Drives (Tell people there smart and let them give you feedback and use your product)
- Find the Influencer not the CMO/CXO People (Tech Support, Receptionist, Anaylsts)
11) Don’t let the Bozos grind you down
- We don’t need another search engine! Thank god, Larry Page and Sergey Brin founders of Google didn’t listen…