Son of Five Rivers Blog

For the advancement of Entrepreneurship, Sustainability & the Ecology of Everyday Life

The Great Firewall of China (India is No Better!)

These countries are great at repressing news!  And as people and as business employees and operators we need the facts of life!  Reports call it The Great Firewall because any media these countries want to ban they just turn on their firewall.

Only problem is that Social Media is changing the landscape. .. and shifting the balance of power!

These Countries run on these set of Observations to prevent news from leaking.

  • Mostly Comes from the Outside Worlds
  • Media is produced by Professionals
  • Sparse Chunks (thinly scattered or distributed)
  • Comes in Slowly

Now Twitter, Facebook and the rest are changing this.  We know things as they are happening by following Hash’s and other Feeds.  These countries are having problems stopping it because of these reasons:

  • New is produced locally (Smart Phones, iPhones, Blackberry Videos etc.)
  • It’s done my Amateurs (You and Me, anyone who has a camera or phone)
  • There is always a huge abundance of information (Thousands of Feeds: Iran Elections for example)
  • It’s Quick!  Seconds…

The people don’t win yet.  China just shut down Twitter for several days during the anniversary of Tiananmen Square protests of 1989 culminating in the Tiananmen Square massacre.

I hope the day comes when the People of India and China can simply convey there true thoughts to their elected officials like Americans now can.
The Audience can talk back and they can talk to each other.  People and organizations have to change in the way they communicate.

June 19, 2009 Posted by | Inspiration, Social Media, Sustainability | , , , | Leave a comment

The Change in Online Marketing (5 New Essentials)

Your Business your non-profit, should be considering the following things this year…

  • Business Blog – Time will tell, but this might be as essential as having a website.  With the current economic crisis, do what you can to stay ahead.  This is a simple a cost effective tool.
  • ROI with SEO – A Search Engine Optimization consultants won’t just be fixing SEO mistakes and picking keywords anymore. They’ll be delivering a Return on Investment within 3 months by creating relevant content and doing essential link building exercises. A good SEO consultant can go a long way.
  • Marketing Software – Sending out e Newsletters and other Marketing material is essential.  If you don’t have a software like iContact, Vertical Response, Constant Contact etc.   If your not using them it’s like using Pen and Paper to do your accounting.  It’ll get the job done, but there has to be a better way…
  • Merge your Sales & Marketing Teams – These two desks or departments should be side by side working together.  So often they are both on different pages.
  • Social Media – Use it wisely, Facebook, Myspace, LinkedIn, Digg, Twitter etc. are the tools you need to capitalize on your business.

June 19, 2009 Posted by | Blogging, Business Development, Entrepreneurship, Social Media, Website | , , , | Leave a comment

Facebook Fan Page Vs. Facebook Group

Consider Facebook in your Stratigic SEO planning.(Search Engine Optimization: aka Google ranking)

Here’s the 411 of a Fan Page vs a Group.  Whatever you decide I would suggest you try to stick to only one as having both not only may confuse people but it will dilute your organizations presence of Facebook.

The Basics:

Facebook Fan Pages are promote a business, a brand,  a shop, etc.

Facebook Groups are to promote a common interest.

(The Tools are different: Read and choose what’s best for you.  For example I would suggest a Fan Page for a Small Business, and a Group for a Club/ Organization that shares a common interest because its more collaborative)

Facebook Fan Pages are great, their biggest drawback is your limited ability to communicate with your Fans. The messages you send through your FB Page is delivered into your Fans’ Update Box rather than the FB Inbox. On FB Pages you have more Tools like targeted Message sending (you can filter by age, sex, country, etc. to who you want to send the message to) then the options for stats and even promotion of the page using ads. It gives a good reason for someone to come and use their ad platform.

The side is people are more aware of groups than fan pages (they think fan pages are for huge Corporate Brands, Celebrities, and not something local.   Again the bit about notifications for the fan page isn’t as likely to get engagement as a message in an inbox.

Facebook Groups have links to related groups, which I think is a great tool. It has the potential to pull in people with a common interest, which is highly useful when you’re trying to promote, say, a blog or product. FB Groups allow you to have group structure with group officers and admins and stuff, in order to regulate and facilitate discussion.  You can add other additions like photos / videos and stuff are just part of the package to fill it up and make it look big.  Facebook now also alows indexing of discussions with groups that are available globally within Facebook (no restriction or closed groups).  Another positive is if you are an admin / officer, you can select certain peopel from your friend list join a group, ones who may like that topic.

Negative for groups: Once a group gets to a certain size you will be unable to message all members of it.

Another possible option is get a group out there, grow it, then when it gets a to a decent size convert it to a Fan Page.  (You can find the process on the Facebook FAQ)

June 15, 2009 Posted by | Social Media, Website | , , , , | Leave a comment

For you MSN Messenger Users (Brilliant)


MSN2Go is a free web-based MSN messenger service that allows you to chat with your friends from work, school, libraries, and anywhere the official MSN Messenger is not available. There’s no software to install and it works on any Java-enabled browser, even behind firewalls and proxy servers.

Its’ been used running since 2003 and is used in over 130 countries.  The MSN2Go project is in no way associated or affiliated with Microsoft Corporation.

Try it, if you can’t access MSN at school or work.

June 15, 2009 Posted by | Email, Social Media | , , , | Leave a comment

Future of Email: Google Wave

In layman’s terms  Google Wave is Gmail on steroids! Imagine Gmail, Google Talk, and Google Docs in one big inbox.

Here’s a long and boring video the the Developers Preview… (120 mins)  The 411 is above…

June 14, 2009 Posted by | Business, Email, Information Technology (I.T.), Social Media | , , , , , | Leave a comment

Did You Know?

Great Video on the Rate of Change…

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June 14, 2009 Posted by | Education, Social Media, Videos | , , , , , , | Leave a comment

Favorite Website: TED

TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader.

The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).

This site makes the best talks and performances from TED and partners available to the world, for free.

June 14, 2009 Posted by | Agriculture, Business, Business Development, Co-op, Community Economic Development (CED), Economics, Education, Email, Entrepreneurship, Finance, Information Technology (I.T.), Social Media, Sustainability, Sustainable Community Development, Videos, Water, Website | , , , , , , , , , , | Leave a comment

The Future of Collaboration (The Role of Social Media in Government & our Daily Lives)

The way the web is changing the world!  The role social media has today and in the future…

New technologies and a closely related culture of collaboration present radical new models of social organisation. This project and video brings together leading practitioners and thinkers in this field and asks them to determine the opportunity for government.  Check it out…  (60 mins)  

Watch the FULL film online:

June 14, 2009 Posted by | Blogging, Business, Email, Government, Social Media, Videos | , , , , , , , , , | Leave a comment