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For the advancement of Entrepreneurship, Sustainability & the Ecology of Everyday Life

Cold Play, The Pioneers of Carbon Credits

I think some artist have the canny  ability to see the world from a different perspective, one different from those who haven’t dared explore their creative side and ask the basic questions of our existence.   Although I don’t listen to Cold Plays all to often I can heartedly appreciate them bring the change they want to see.

Cold Play is an iconic music group that has an international fan base, they reach million upon million of people with their messages.

So when they decided to Offset the re carbon footprint for their world tours by selling carbon certificates to their fans that was an amazing point in history!  They wanted to offset the carbon dioxide from there travels, there concerts by planting and grow mango’s in India that would suck up some of the CO2.  The plan was brilliant and nobel.  the only problem was that the mango tree’s died and there were other logistic problems.   But my hat goes off to a group with that sort of influence trying to make a change, even if they didn’t succeed the first time around.

Here’s an article by Amrit Dhillon in Gudibanda and Toby Harnden published by The Telegraph Paper in the United Kingdom in early 2006, it outlines the problems and challenges the Cold Play Forest Project faced.

When Coldplay released its second hit album, A Rush of Blood to the Head, the band said that part of the environmental damage caused by its production would be offset by the planting of 10,000 mango trees in southern India.

More than four years after the album’s release, however, many of Coldplay’s good intentions have withered in the arid soil of Gudibanda, Karnataka state, where the saplings it sponsored were planted.

The idea of saving the world while making music was proposed by Future Forests, a British company since renamed CarbonNeutral. It declared that the scheme would soak up carbon dioxide emissions and help to improve the livelihoods of local farmers.

“You can dedicate more saplings in Coldplay’s forest, a specially-selected section in Karnataka, India,” its website said. For £17.50, fans could invest in the scheme and receive a certificate packaged in a tube bearing the words “The Coldplay Forest”.

CarbonNeutral meanwhile, gave the task of planting the trees to a group called Women for Sustainable Development (WSD), as part of a £33,000 contract. WSD is headed by Anandi Sharan Mieli, 44, born in Switzerland of Indian origin and a Cambridge graduate. She now claims that the scheme was doomed from the outset.

In the impoverished villages of Varlakonda, Lakshmisagara and Muddireddihalli, among the dozen that Miss Mieli said had received mango saplings, no one had heard of Coldplay. Most of those who received saplings said they had not been given funding for labour, insecticide or spraying equipment to nurture them.

One woman, called Jayamma was the only person out of 130 families in Lakshmisagara, to receive saplings from Miss Meili, according to Ashwattamma, a farmer’s wife. She said: “No one else got any trees. Some of us were offered saplings but we don’t have any water.”

Jayamma managed to get 50 of her 150 trees to survive because she had a well on her land. “I was promised 2,000 rupees (£26) every year to take care of the plants and a bag of fertiliser. But I got only the saplings,” she said.

In nearby Varlakonda, about 10 families were given approximately 1,400 saplings. Of these, just 600 survived. Another farmer who took 100 saplings, said: “[Miss Meili] promised us that she’d arrange the water.” But villagers said a tanker came only twice.

The land in Gudibanda is dry and rocky. Farmers depend on rainfall but the monsoon failed every year between 1995 and 2004, causing drought.

One of the few successes are the 300 mango trees owned by Narayanamma, 69, and her husband Venkatarayappa, 74. They were apparently the only couple to receive 4,000 rupees from Miss Meili. They also spent 30,000 rupees on tankers and labourers. “We were promised money for maintenance every year but got nothing,” said Narayanamma.

Sitting in her spacious house in Bangalore, Miss Meili said that she had distributed 8,000 saplings and acknowledged that 40 per cent had died. The project had foundered, she said, because of inadequate funding. She accused Future Forests of having a “condescending” attitude. “They do it for their interests, not really for reducing emissions. They do it because it’s good money,” she said. CarbonNeutral said that it did not fund the whole programme and that WSD had a contractual responsibility to provide irrigation and support to farmers. Jonathan Shopley, the chief executive, conceded that while the project might still succeed, it had “struggled to reach its full potential”.

Coldplay is supporting a similar project, which CarbonNeutral says is much more successful, in Chiapas, Mexico. If the Karnataka project does not offset the carbon emissions that Coldplay specified, then CarbonNeutral will make good the amount from other projects.

Richard Tipper, the director of the Edinburgh Centre for Carbon Management, which monitored the project for CarbonNeutral, said that the Karnataka project had “experienced major problems” because WSD had not raised the necessary money to administer the project and because of the long drought.

A monitoring visit in 2003 had found that “WSD had been unable to make the anticipated progress with the project and had not delivered carbon payments to farmers”. He added that “practices for screening projects have developed considerably based on this experience”.

Chris Latham, the spokesman for Coldplay in Britain, declined to comment but a source close to the band said: “Coldplay signed up to the scheme in good faith with Future Forests and it’s in their hands. There are loads of bands involved in this kind of thing. For a band on the road all the time, it would be difficult to monitor a forest.”

Coldplay,The Coldplay Forest,UK,Deleted,MEMORABILIA,354387

COLDPLAY The Coldplay Forest (2002 UK Future Forests/CarbonNeutral’ gift pack featuring a double-sided commerative certificate with a black & white image of Coldplay in the studio and a map showing the location of the Coldplay forest in Gudibanda Taluk, Karnataka, India. Housed in a custom 9½” x 2″ diameter tube with ‘The Coldplay Forest’ text and ‘A Rush Of Blood To The Head’ album artwork logo with red and white printed belly band!).

Coldplay,The Coldplay Forest,UK,Deleted,MEMORABILIA,354387

November 28, 2009 Posted by | Creativity | | Leave a comment

Who Started Carbon Credits?

I was curious to find who the genius or geniuses behind the development of carbon credits were and how the whole thing got into play on the world stage.   So I did some digging and this is what I found…..

In 1992,  in Rio de Janeiro Brazil the United Nations Conference on Environment and Development (UNCED) was held and this where the birth of Greenhouse gases as a tradable commodity began.

The conference  known as “The Earth Summit” was headed up by Canada’s Maurice Strong and he had made the revolutionary suggestion why not pay people to keep carbon out of the atmosphere!

Now you know how the ball started rolling on this subject!  Check out my other posts for some insight into Carbon Credits and Offsets.


108 Heads of States or Governments were there when the idea was proposed!

Rio de Janeiro

November 28, 2009 Posted by | Carbon Credits, Creativity, Government, Sustainability | , , , , , , | Leave a comment