Son of Five Rivers Blog

For the advancement of Entrepreneurship, Sustainability & the Ecology of Everyday Life

Sprezzatura: The Art that Conceals Art

Perhaps this has more to do with our Ego’s then anything else, but majority of people try to do this:

“To Practice in all thins a certain spezzatura, so as to conceal all art and make whatever is done or said appear to be without effort”

– Baldassare Castiglione

The Book of the Courtier, 1528

This is about EDITING to make things seem more perfect then they are, aka we’re just displacing the meaning.

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July 28, 2009 - Posted by | Art, Marketing | , ,

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